Design

Impact vs legibility

Impact vs legibility

For the website header of Mark Victor Hansen’s Richest Kids Academy, which teaches entrepreneurship to teenagers and early 20-somethings, my original concept was to show various young entrepreneurs inside the letters. There was a problem of compromise between the visual impact of the photos and the legibility of the words. Here is the sequence of iterations, and in the end you’ll see a... »

Letterpress effect

Letterpress effect

Here’s how to create a crude letterpress look in Photoshop, typical of early packaging and posters on cardboard. Letterpress was the most common method of printing until offset was invented, which was in the early 1900s. Still, after that, it remained in widespread use, especially for bold printing of type and line art where no fine detail was required such as smooth color gradations or repr... »

2012 Resolution: Exercise your talent

2012 Resolution: Exercise your talent

The New Year is when we vow to change our old habits and patterns. Fine, I’ll start backing up my computer on a regular basis and learn a new program or two, but I’m sticking to my junk food and calling a walk from the keyboard to the printer good exercise. One new design exercise for the new year is looking for patterns. Every once in awhile an assignment presents opportunities that a... »

clashing vibrating colors

The Clashing Colors of Christmas

As  joyous and harmonious the Christmas season is, there is a discordance within its palette: the very colors which define Christmas–red and green–when placed side by side or upon each other, in their purest form, are disturbingly uncomfortable to look at. When such colors are used in typography they are difficult to read as well. Note how these colors “vibrate” to the eye,... »

Kerned and embossed script

Santa's elves kern, swash and alternate. Do you?

In designing my Christmas cards this year, I chose Bickham Script (professional character set which allows alternate characters). Upon setting the type, there appeared several mis-aligned character couplings which require kerning, which is the adjustment of spacing between characters: In this close-up the errors are detailed in pink; the one good coupling is highlighted in green: Using the kerning... »

Clip Art: Condone or Condemn?

Clip Art: Condone or Condemn?

Should we condone or condemn clip art? Though a  professional designer, I use the same old elements every single day which I did not create out of my own head: the dot, the line, the color spectrum. I just manipulate them. The same goes for some everyday clip art. Rather than discarding any thought of using clip art in your layout, stop and consider this: Clip art can be a conceptual element that ... »

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